Tater Time is a celebration of comfort, simplicity, and honest flavor. Inspired by the humble charm of home-baked jacket potatoes, the brand brings this classic comfort food back into the spotlight. Crispy on the outside, fluffy inside, and always generously topped. At Tater Time, every bite is a warm reminder of the joy in simple things, served with heart and zero fuss. It’s real food, done right, where the potato takes center stage, and comfort is always on the menu.
Main Color: warm, vibrant orange
The bold orange background is an immediate signal of warmth, energy, and appetite. It's inviting and playful, the perfect tone for a comfort food brand. This orange evokes the cozy heat of an oven-baked potato and draws attention in a cheerful, unpretentious way.
Typography: round, friendly, and bold
The white, chunky, rounded font feels approachable and fun. It gives off a welcoming, homemade vibe that perfectly matches the spirit of the brand. Simple pleasures, served with a smile. There’s no formality here, just good food and good energy.
Mascot: The Happy Potato
At the heart of the brand is a joyful potato character. Illustrated with a big smile, a chef’s hat, and playful limbs. This mascot embodies:
- Fun and friendliness, with its cheerful expression,
- Homemade quality, shown through the chef’s hat,
- Wholesome indulgence, keeping things simple and relatable.
It personifies the idea that the potato is not just an ingredient, it's the hero of the dish, full of personality and comfort.
